Yesterday, I went networking. Business networking to promote my cycling services.

Knowing that the suits would be there in abundance in their dreary blacks and greys, I pondered long and hard as to what to wear. Should I conform to the norm with my little skirt suit and long black boots or the trouser suit with 6 inch heels?

Now being an image consultant by trade, I know better than anyone that what you wear is a reflection of you - it's your personal brand, trademark and logo that tells the world your values and what you represent in 3 seconds flat, just as the infamous Nike Swoosh screams athleticism, competition and victory.

But I'm a cycle instructor, and yes, I do ride in heels but if I were to turn up to this "Promoting a Healthier Workforce" event in my suit with the aim of attracting new (and hopefully lucrative business), I doubt that I'd be taken seriously!

So, after much deliberation and many 'try ons' of different outfits, I plumped for my rather snazzy cycle top and leggings and sported a pink bandana, beanie hat style on my head. Great, but it's not really me so I pulled on my thigh length 4 inch heeled black boots over my leggings and rode off to the event. That's my trade mark style - DRAMATIC!

Well, I walked tall into a room packed full of suits. But do you know what, I picked up 5 firm offers of work from the local councils, the PCT and a couple of local businesses all interested in getting their workforce fitter through cycling!

I wonder what the outcome would have been had I gone in a suit? Just hope they don't think they've booked a stripogram!